BMW’s “Relearn to Drive” driving graduate school
So you think you know how to drive? Well, maybe you don’t. Yeah, really…
Maybe…what dad (or mom, or your Uncle Bill) taught you about entering/exiting a corner, or negotiating slippery surfaces, really wasn’t the best way to do so. Maybe over the years you’ve developed some bad highway habits; we all do. Maybe—just maybe, the times and the cars are now so different from when you were 16 and just got your driver’s license, that some rethinking of basic and/or advanced driving procedures is now in order. …Or maybe you’re just a bit rusty, and need a few good refresher driving lessons.
Yes, there are a lot of “maybes” listed above, and I bet some apply to all of us car geeks to some degree. That being the case BMW has just a program, called “Relearn to Drive,” which is aimed to correct any old bad habits, as well as learn some new good driving tricks.
“Many drivers on the road today have not considered just how times—and cars—have changed since they learned to drive, and this campaign will serve as an entertaining wake-up call that perhaps we could all stand to learn something new,” said Jack Pitney, BMW of North America’s vice-president of marketing.
To learn more about this course, click here.
Here’s Inside Line’s take: Marketing: BMW Promotes “Graduate School” To Fix Out-of-Date Driving Habits